Create the conditions for great collaboration with clients. A thoughtful structure, lightly held. An environment that welcomes interesting questions, deep listening, and radical honesty.
Know what success looks like and work backwards. What question are we answering with this work? Set a strategic intention.
Tune in to the subtle aspects of the narrative. Balance what matters to the heart and the mind.
Think beyond what’s been done before. Experiment. Maintain a beginner’s mind, asking “why?” and “what if?” along the way.
Pay attention to detail. Good work is the product of thousands of small decisions. Disciplined habits make the difference.
Produce work that lasts. Go for timeless excellence. Creations that still make you proud down the road.
Act with the greater good in mind. Make things better whenever possible.