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SETTING THE TONE FOR SUCCESS AT CISCO

How do you inspire a team of 1,200 senior salespeople to outdo their already excellent performance? For Cisco’s Advanced Technologies division, Rainmaker found the answer in powerful stories of achievement from the world of sports.

Our theme, “Break Away,” was just the starting point. We dug deeply into its meaning: to move from a lead position to one that is impossible to be overtaken. Then we gathered motivational stories from Olympic sports—a perfect fit for the business unit’s vice president, who happens to be a huge sports fan.

Through strong visuals and well-paced writing, we crafted a speech that did more than deliver a message: it literally broke away from the past and set the tone for future success.

“Rainmaker has a great collection of skills: creativity, ability to craft a message and a willingness to own a project through completion. But their most valuable strength is the speed with which they learn very complex topics and communicate them clearly.”

—Carl Wiese, Vice President of Sales, Advanced Technologies, Cisco